QuoteWizard

QuoteWizard, now part of LendingTree, is one of the larger shared lead providers in the P&C and Medicare space. The LendingTree acquisition brought significant consumer traffic and brand recognition, which translates to consistent lead volume across most US markets. If you need a steady flow of leads and have the infrastructure to work shared leads effectively, QuoteWizard delivers on volume.

The pricing at $10-25 per lead is middle-of-the-road for shared leads, and the platform offers reasonable geographic and demographic targeting. QuoteWizard benefits from LendingTree's massive consumer finance audience, meaning many leads come from consumers who are already in a financial decision-making mindset — shopping for mortgages, refinancing, or comparing financial products.

The downsides mirror the shared lead industry broadly: leads go to multiple agents, speed-to-call is critical, and the refund process for bad leads has been a consistent complaint. Some agents report that QuoteWizard's customer service has become more bureaucratic since the LendingTree acquisition. The leads tend to be price-shoppers rather than relationship-seekers, which favors agents with competitive rates over those who sell on service.