Virtual Leads

Virtual Leads serves the final expense and IUL markets with exclusive, real-time leads generated through digital advertising campaigns. The company focuses on Facebook and social media lead generation, delivering leads directly to agents as they come in. Their IUL leads are a notable offering, as fewer vendors specialize in this niche.

Pricing at $20-30 per lead is competitive for exclusive digital leads, and the real-time delivery means agents can contact prospects while interest is fresh. Virtual Leads' focus on just two verticals allows them to refine their ad targeting and lead quality within those niches rather than spreading themselves thin across multiple insurance lines.

The limitations include inconsistent volume depending on market conditions and ad performance, and a support structure that can be slow to respond during busy periods. The company does not offer a CRM or additional tools, and their replacement policy is less comprehensive than some competitors. Virtual Leads works best for agents who have their own CRM and follow-up systems in place and simply need a reliable source of exclusive leads in the FE and IUL space.