NetQuote

NetQuote is one of the original online insurance lead generation platforms, having operated in the space since the early days of internet insurance shopping. Now part of a larger network, NetQuote generates shared leads for auto and home insurance agents through their consumer-facing quote comparison websites.

The pricing at $5-15 per lead is among the most affordable for real-time shared leads, making NetQuote accessible for agents who want to test the shared lead model without significant investment. The platform is straightforward and the lead delivery is reliable, which is about the best you can say for a basic shared lead provider.

Being one of the oldest platforms is both a strength and weakness. The brand has recognition and steady traffic, but the technology and user experience feel dated. Lead quality has declined over the years according to many long-time users, and the competitive landscape of shared leads has only gotten worse as more agents buy from fewer sources. NetQuote works as a supplemental lead source for P&C agents, but it should not be anyone's primary lead generation strategy.